Services / PPC
Paid Advertising (PPC) Google/FB Ads
Online advertising on Google and Facebook can be divided into two main categories:
Display Advertising:
- With display advertising, potential customers who have recently interacted with content related to your business or niche can be targeted with ads. For example, if someone has recently watched a video related to a product or service, ads related to that subject can be displayed to them on Facebook or other websites they visit.
Search Advertising:
- Search advertising involves displaying ads at the top of the search engine results page when someone searches for a specific term. Advertisers pay a fee to display their ads in this top area and only pay when someone clicks on their ad. This model is called Pay-Per-Click advertising (PPC). For businesses of all niches and sizes, this can be a highly effective way to generate a high return on investment (ROI) by driving more traffic to their website and increasing their conversions.
